About
Equinet
We champion the unsung heroes of manufacturing and aim to deliver our clients an unparalleled advantage that boosts their visibility and success while respecting their commitment to discretion.
Think inch wide
And a Mile Deep
Equinet was launched in 2009 to make clients the publisher in a new media age. "Think inch wide, mile deep, and own the verticle in your market." In 2011, HubSpot became a cornerstone of our workflow. By leveraging HubSpot's unified platform, we've enhanced our ability to help clients cultivate an audience, maintain engagement, streamline sales processes, and foster business growth.
In 2013, we started working with contract manufacturers and came to understand the challenges and frustrations they faced in standing out to their ideal customers. And today, we focus entirely on contract manufacturing and operate across three continents. We only work with clients who are laser-focused on growth.
Our
Mission
We connect B2B manufacturers to their ideal customers through integrated marketing, sales, and customer service strategies.
We envision a future where the unsung heroes of manufacturing are fully recognised—where their expertise, innovation, and impact are visible and valued.
Guided by curiosity, driven by learning, and relentlessly focused on outcomes, we empower B2B manufacturers to become more visible, valued, and successful.
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WHAT OUR CUSTOMERS SAY
I've worked with the Equinet team over the years at different companies and cannot recommend them enough. A highly talented team with a wide range of expertise.
It's great to work with one organisation that can support our HubSpot and marketing requirements. Equinet is key to the success of our marketing activities.
I have worked with Equinet in three companies since they convinced me of the benefits of inbound marketing in 2013.
They produce great content and work to continually improve our proposition. In my first project working with them, we achieved a 20-fold increase in web traffic and gained industry respect for our educative work - in 2 years!
Following a rebrand, Equinet helped deliver our new website on time and on budget, they offered valuable advice throughout the project and the team regularly went above and beyond.
The communication was excellent and every member of the team that we dealt with was approachable and couldn’t have been more helpful. A great agency that we are looking forward to continuing to work with.
I have had the pleasure of working with Equinet for the last two years and have found them nothing but supportive, proactive and professional.
They really understand our business and what we need from them and have delivered a wide range of services. This means I can trust them to get on with it and get it right the first time.
I have quickly come to trust Equinet and have been especially impressed with how quickly they understood our business and the quality of their content.
I've worked with Equinet for nearly two years and have had only great experiences with the team.
My company didn't focus much on inbound marketing until three years ago, but with Equinet's expertise, we've switched gears to grow our inbound initiatives significantly.
We've started working with Equinet in 2013 and we've been working with them ever since.
We’ve added over £20M of new business in the last three years and now convert two thirds of all inbound leads to customers.
Meet the Equinet team
Our team of experienced professionals are here to assist contract manufacturers in leveraging the power of brand strategy, content creation and web design. We don't take ourselves too seriously while remaining dedicated to your success, continually striving for higher standards that guarantee better results every time.
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JEREMY KNIGHT
MANAGING DIRECTOR
Jeremy has a passion for understanding how a business can grow. This interest has evolved over more than 30 years. For 20 years, Jeremy was in publishing - building award-winning publications and events in the fast-growth business sector. In 2003 he was highly commended at Real Deals for Publisher of the Year by the PPA. In 2009 he launched Equinet Media to make clients the publisher in a new media age. Jeremy is a certified HubSpot trainer. A certified StoryBrand guide. And a fierce guardian of Equinet's core values.
Team
ERIC SWAIN
OPS DIRECTOR & PRINCIPAL STRATEGIST
With a background in marketing strategy, social media and mobile technologies, Eric helps our clients make meaningful sense of the brave new world where the customer controls the business ecosystem like never before. He's been knocking about the place for 25 years as a consultant, agency head, director, and head of marketing or sales (or both) for companies from tech startups and mobile app developers to brewers and vending machine brokers.
Team
MANI TOWLER
HEAD OF OPERATIONS
Mani graduated from the University of Edinburgh in 2020 with a first-class honours degree in Business Management - with a strong focus on all things digital. Before joining Equinet, she spent three years working directly with clients to solve growth challenges at all stages of the customer journey. Now, as the Head of Operations, she is passionate about driving results and ensuring everything runs smoothly. She has a passion for creating, problem-solving and learning new things! Outside of work, Mani loves swimming, camping and exploring.
Team
LUCY JAMES
SENIOR ACCOUNT MANAGER
Lucy graduated from Loughborough University in 2013 with a First Class Honours degree in Sport Management. She worked in marketing and communications roles within the sports industry before joining Equinet as an Inbound Coordinator. Now a Senior Account Manager, she is passionate about achieving results and providing a great customer experience for her clients. Lucy is a proud Bedfordian, and when not at work, you will usually find her out running or at the gym!
Team
Team
Skills
AMANDINE DELBERGUE
CAMPAIGN STRATEGIST
Amandine graduated from the University of Hertfordshire in 2017, with a first-class honours degree in marketing. When she’s not busy trying to uncover the secrets behind Google’s algorithms, you can find her diving into data and identifying ways to optimise marketing strategies. In her free time, Amandine enjoys drawing, painting, and spending time with her cat.
Team
OSIAN BARNES
CONTENT STRATEGIST
Osian studied English Literature and Drama at Bristol University, then trained at LAMDA. After working as an actor for ten years, he joined a digital marketing agency and eventually became Head of Client Services. As a marketer, Osian has worked on award-winning digital and conceptual campaigns for Jaguar, British Airways and Strongbow. He was also part of the team who developed the UK’s first end-to-end mobile vouchering solution for Marks & Spencer. In his spare time, Osian enjoys hiking, psychogeography and jazz.
Team
MEGAN CLACK
CONTENT STRATEGIST
After acquiring her Honours Degree in Dramatic Arts and landing her first role as a copywriter, Megan realised how powerful storytelling can be in bridging the gap between brands and individuals. Her love for stories and a keen interest in buyer psychology led her to take on more strategic work, exploring how content can be best leveraged to achieve tangible results. Outside of writing, Megan loves experimenting with vegetarian cooking, making collages, and cuddling with her two cats.
Team
KATIE HUGHES
CONTENT STRATEGIST
After graduating with a First in Psychology, Katie began her career at a market research agency in London. Specialising in qualitative research, she worked with some of the UK’s best-known brands, including the BBC, Lloyds Banking Group and British Gas. After six years, she headed to Australia for a year-long adventure and travelled over 30,000km in a 30-year-old campervan. She rediscovered her love for writing here and joined Equinet in 2017. Aside from travel, Katie enjoys running, skiing, and TV dramas.
Team
PAUL VD MERWE
SENIOR DESIGNER
With years of expertise in Visual Design, Paul crafts designs that are both aesthetically pleasing and highly functional. He is deeply passionate about UX/UI/CX, always exploring and experimenting with new design methods to stay ahead in the ever-evolving industry. Outside of work Paul's an adventurous individual, often found outdoors in nature or snorkelling in the waters near his home.
Team
SAM HEMPHILL
BUSINESS DEVELOPMENT MANAGER
Passionate about B2B sales and marketing, Sam started his business development career at a marketing agency, where he developed a deep understanding of the digital landscape and how to promote digital services and industry events. He then went on to join a HubSpot Partner Agency to further his knowledge in sales, marketing, and sales enablement. Now using HubSpot best practices, LinkedIn and data acquisition tools, Sam's focus is building Equinet's reputation in the contract manufacturing industry. In his spare time, Sam enjoys sports, music, art, photography, travel, animals, mountain trekking, and attempting golf.
Team
SOPHIE MOREL
ACCOUNT MANAGER
After graduating from the University of Birmingham with a degree in Classical Literature, Sophie started her career as a content writer. She worked in various industries, from travel to tech, before joining a start-up agency. Sophie’s passion for learning and literature then led her into education. She spent 6 years as an English teacher before finally moving back into the marketing sphere with Equinet. As an Account Manager, she is passionate about working with clients to drive results. In her free time, Sophie enjoys hiking, exploring, and family time.
Team
How we got here
Pre-Equinet
Jeremy spent ten years in France selling 500k records and twenty years in B2B publishing, building award-winning publications and events in the fast-growth business sectors.
Equinet Media Founded
After 20 years, the publishing industry was ripe for disruption. Jeremy proposed turning clients into publishers in a new media age and launched Equinet Media.
Equinet - HubSpot Partner
Equinet is an early adopter of HubSpot, one of the first agencies in the UK to become a solutions partner.
Eric joins Equinet
Eric joins Equinet and becomes a director, bringing decades of experience in communications and technology.
Equinet Graduates EOS
Equinet implements the Entrepreneurial Operating System (EOS).
Pivot - Contract Manufacturing
In 2022 Equinet decided to draw on its experience to pivot and specialise in contract manufacturing, dropping all other sectors to focus uniquely on the industry's specific needs.